Press Room

DK DIVERSIFIES: INTRODUCING DK AUTO

DK, a name that has been synonymous with top-notch quality automotive leather upholstery since 1997, have taken Europe by storm with the introduction of DK Auto recently.

Conceived with the objective of providing an extensive range of high quality automotive accessories and safety solutions under one roof, DK Auto have established a strong foothold in the continent in just a short span of time.

“At DK, we believe in always moving forward. The connections that we forged from initial business dealings gave us the perfect platform to build upon and develop the Group further. The inception of DK Auto is the rational step in the right direction,” explained Ivan Kee, DK’s Business Development Vice President.

Indeed, DK Group have proved to be an unstoppable force. Today, besides our Malaysian operations, DK have three centres in the UK, and one each in Germany, Belgium, Italy and France.… and we are still growing!

At DK, we take our dedication towards making every drive as safe and comfortable as possible very seriously. Kee is matter-of-fact about our increasing reputation. “People recognise quality, it’s as simple as that.

“Our main emphasis is on product quality. Only those which pass our most rigorous tests and stringent standards make it to our shelves. We have and will continue to keep scouring all four corners of the globe to source for only the best in automotive solutions,” he explained.

So what’s in store for DK Auto in the future?

“Nothing’s set in stone yet, but we are definitely eyeing more expansion plans, both in terms of establishing a global presence as well as intensifying our product lines.

“The market out there is huge. Think about it, there are over 600 million cars in the world, and the numbers are ever increasing. We are definitely not done yet,” added Kee.